Building bridges, carving niches : an enduring legacy
著者
書誌事項
Building bridges, carving niches : an enduring legacy
Oxford University Press, 2000
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注記
Includes bibliographical references (p. [263]-273) and index
内容説明・目次
内容説明
A title chronicling the rise of the Oversea-Chinese Banking Corporation (OCBC) from its humble beginnings in the days of Great Depression to its distinguished status among the world's top 500 banks. Recounts the unique business model that combined Chinese values with Western management and transformed it from a dialect-based family concern into a modern innovative institution. Study also based on private collection of Tan Sri TanChin Tuan, who was instrumental in the transformation of the traditional family bank into a modern economic institution.
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