Global e-commerce and online marketing : watching the evolution

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Global e-commerce and online marketing : watching the evolution

edited by Nikhilesh Dholakia ... [et al.]

Quorum Books, 2002

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注記

Includes bibliographical references (p. [287]-306) and index

内容説明・目次

内容説明

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition-and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.

目次

Preface Online Marketing: An Introduction to the E-Commerce Revolution by Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, and Norbert Mundorf Part I: Impact of the Internet on Marketing Markets and Marketing in the Information Age by Nikhilesh Dholakia and Ruby Roy Dholakia Internet and Electronic Markets: An Economic Framework for Understanding Market-Shaping Infrastructures by Nikhilesh Dholakia, Ruby Roy Dholakia, and Myung-Ho Park Electronic Commerce and the Transformation of Marketing by Nikhilesh Dholakia, Ruby Roy Dholakia, and Martin Laub Part II: Online Marketing across the World Internet-Based Marketing in Germany: A Comparative Study of the Media, Banks, and Insurance Sectors by Wolfgang Fritz and Martin Kerner Traditional Retailing and Electronic Commerce on the Internet by Wolfgang Fritz The Internet as a Grocery Store: Observations from Sweden by Solveig Wikstrom and Maria Frostling-Henningsson Evolution of Web-Based International Marketing: Patterns Exhibited by Danish Companies by Morten Rask Online Auctions: The Emerging New Electronic Agora by Tobias Luhrig and Nikhilesh Dholakia Part III: Frameworks for Understanding Online Marketing Building Loyalty to Online Stores through Design of Store Attributes by Ruby Roy Dholakia, Kuan-Pin Chiang, Detlev Zwick, Michelle Abbot,and Jerry Paquin Shopping on the Net: From the Real World to a Mirror World by Solveig Wikstrom, Camilla Carlell, and Maria Frostling-Henningsson Advertising on the Net: What Works and Why by Ruby Roy Dholakia and David R. Fortin Part IV: Special Problems and Opportunities of Online Marketing Acceptance-Oriented Design of Websites by Andreas Mevenkamp and Martin Kerner Internet-Based Surveys: A Suitable Data Collection Method for Empirical Research? by Wolfgang Bandilla and Peter Hauptmanns Virtual Communities as an Instrument of Internet by Stephan Bennemann and Jesko Schroder Privacy Concerns in Electronic Markets: A Framework by Nikhilesh Dholakia and Detlev Zwick The Webs and the Web-nots: Access Issues in the Age of Internet-Based Commerce by Nikhilesh Dholakia Part V: Internet and the Transformation of Organizations E-Business Strategies: American and German Approaches Compared by Detlev Zwick, Nikhilesh Dholakia, and Norbert Mundorf Virtual Classrooms in the New Economy: Global Education through the Internet by Norbert Mundorf, Wolfgang Fritz, Nikhilesh Dholakia, Chai Kim, and Martin Kerner Notes Glossary Bibliography and References

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