Global e-commerce and online marketing : watching the evolution
著者
書誌事項
Global e-commerce and online marketing : watching the evolution
Quorum Books, 2002
大学図書館所蔵 全20件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [287]-306) and index
内容説明・目次
内容説明
Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition-and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.
目次
Preface Online Marketing: An Introduction to the E-Commerce Revolution by Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, and Norbert Mundorf Part I: Impact of the Internet on Marketing Markets and Marketing in the Information Age by Nikhilesh Dholakia and Ruby Roy Dholakia Internet and Electronic Markets: An Economic Framework for Understanding Market-Shaping Infrastructures by Nikhilesh Dholakia, Ruby Roy Dholakia, and Myung-Ho Park Electronic Commerce and the Transformation of Marketing by Nikhilesh Dholakia, Ruby Roy Dholakia, and Martin Laub Part II: Online Marketing across the World Internet-Based Marketing in Germany: A Comparative Study of the Media, Banks, and Insurance Sectors by Wolfgang Fritz and Martin Kerner Traditional Retailing and Electronic Commerce on the Internet by Wolfgang Fritz The Internet as a Grocery Store: Observations from Sweden by Solveig Wikstrom and Maria Frostling-Henningsson Evolution of Web-Based International Marketing: Patterns Exhibited by Danish Companies by Morten Rask Online Auctions: The Emerging New Electronic Agora by Tobias Luhrig and Nikhilesh Dholakia Part III: Frameworks for Understanding Online Marketing Building Loyalty to Online Stores through Design of Store Attributes by Ruby Roy Dholakia, Kuan-Pin Chiang, Detlev Zwick, Michelle Abbot,and Jerry Paquin Shopping on the Net: From the Real World to a Mirror World by Solveig Wikstrom, Camilla Carlell, and Maria Frostling-Henningsson Advertising on the Net: What Works and Why by Ruby Roy Dholakia and David R. Fortin Part IV: Special Problems and Opportunities of Online Marketing Acceptance-Oriented Design of Websites by Andreas Mevenkamp and Martin Kerner Internet-Based Surveys: A Suitable Data Collection Method for Empirical Research? by Wolfgang Bandilla and Peter Hauptmanns Virtual Communities as an Instrument of Internet by Stephan Bennemann and Jesko Schroder Privacy Concerns in Electronic Markets: A Framework by Nikhilesh Dholakia and Detlev Zwick The Webs and the Web-nots: Access Issues in the Age of Internet-Based Commerce by Nikhilesh Dholakia Part V: Internet and the Transformation of Organizations E-Business Strategies: American and German Approaches Compared by Detlev Zwick, Nikhilesh Dholakia, and Norbert Mundorf Virtual Classrooms in the New Economy: Global Education through the Internet by Norbert Mundorf, Wolfgang Fritz, Nikhilesh Dholakia, Chai Kim, and Martin Kerner Notes Glossary Bibliography and References
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