The 22 immutable laws of branding : how to build a product or service into a world-class brand
著者
書誌事項
The 22 immutable laws of branding : how to build a product or service into a world-class brand
HarperBusiness, c2002
1st ed
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Twenty-two immutable laws of branding
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注記
This edition combines "The 22 immutable laws of branding" and "The 11 immutable laws of internet branding" with added illustrations and text
Includes index