The 22 immutable laws of branding : how to build a product or service into a world-class brand

Author(s)

• Ries, Al
• Ries, Laura

Bibliographic Information

The 22 immutable laws of branding : how to build a product or service into a world-class brand

Al Ries and Laura Ries

HarperBusiness, c2002

1st ed

Other Title

Twenty-two immutable laws of branding

Note

This edition combines "The 22 immutable laws of branding" and "The 11 immutable laws of internet branding" with added illustrations and text

Includes index

Details

• NCID: BA58953324
• ISBN:
  • 0060007737
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 255 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • LCC : HD69.B7
  • DC21 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- Management