Advertising and integrated brand promotion

著者

• O'Guinn, Thomas C.
• Allen, Chris T.
• Semenik, Richard J.

書誌事項

Advertising and integrated brand promotion

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

South-Western, a division of Thomson Learning, c2003

3rd ed

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA59049820
• ISBN:
  • 0324113803
• LCCN: 02019662
• LCCN: 2002019662
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xxxix, 773 p.
• 大きさ: 28 cm
• 分類:
  • DC21 : 659.1
• 件名:
  • LCSH : Advertising