Advertising and integrated brand promotion

Author(s)

• O'Guinn, Thomas C.
• Allen, Chris T.
• Semenik, Richard J.

Bibliographic Information

Advertising and integrated brand promotion

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

South-Western, a division of Thomson Learning, c2003

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA59049820
• ISBN:
  • 0324113803
• LCCN: 02019662
• LCCN: 2002019662
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxxix, 773 p.
• Size: 28 cm
• Classification:
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising