The Blackwell encyclopedic dictionary of marketing
Author(s)
Bibliographic Information
The Blackwell encyclopedic dictionary of marketing
（The Blackwell encyclopedia of management）
Blackwell Publishers, 1999
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Encyclopedic dictionary of marketing
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Note
Originally published: 1997
Includes bibliographical references and index
"Blackwell business"
Description and Table of Contents
Description
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
Table of Contents
Preface. List of Contributors.
Dictionary Entries A-Z.
Index.
by "Nielsen BookData"