Strategic management : competitiveness and globalization
著者
書誌事項
Strategic management : competitiveness and globalization
South-Western College Pub., c2003
5th ed
- Concepts and cases
- cases
- connects
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該当する所蔵館はありません
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注記
Includes bibliographical references and indexes
内容説明・目次
- 巻冊次
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Concepts and cases ISBN 9780324114799
内容説明
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.
- 巻冊次
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connects ISBN 9780324114805
内容説明
With InfoTrac access.
- 巻冊次
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cases ISBN 9780324114812
内容説明
With InfoTrac access.
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