Strategic management : competitiveness and globalization
Author(s)
Bibliographic Information
Strategic management : competitiveness and globalization
South-Western College Pub., c2003
5th ed
- Concepts and cases
- cases
- connects
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Note
Includes bibliographical references and indexes
Description and Table of Contents
- Volume
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Concepts and cases ISBN 9780324114799
Description
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.
- Volume
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connects ISBN 9780324114805
Description
With InfoTrac access.
- Volume
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cases ISBN 9780324114812
Description
With InfoTrac access.
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