Player's mannual for use with the business strategy game : a global industry simulation
著者
書誌事項
Player's mannual for use with the business strategy game : a global industry simulation
McGraw-Hill, 2002
7th ed, Version 7.20, International ed
- : [text]
- : CD-ROM
- : [set]
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注記
"McGraw-Hill Higher Education, a division of The McGrow-Hill Companies" -- t.p. verso
Includes index
内容説明・目次
内容説明
The Business Strategy Game is the #1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occurring. The BSG helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.
目次
Section 1: The Industry and CompanySection 2: Obtaining and Running the Company ProgramSection 3: Competition and Demand ForecastsSection 4: Plant OperationsSection 5: Warehouse and Shipping OperationsSection 6: Sales and Marketing OperationsSection 7: Financing Company OperationsSection 8: Scoring Reports, Analysis Options, and Strategic PlansSection 9: Decision Making: Recommended ProceduresAppendix: Planning and Analysis Forms
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