Introduction to international business
Author(s)
Bibliographic Information
Introduction to international business
（Longman modular texts in business and economics / Geoff Black and Stuart Wall, series editors）
Financial Times/Prentice Hall, 2001
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
"International Business "is truly a comprehensive and global introduction to the subject. Written in scholarly yet accessible writing style, this text is highly applied to the issues and problems facing corporate decision makers in international business. The book has been structured with reader-accessibility firmly in mind: each chapter features a summary of key concepts and self-test questions, as well as guidance for further study and references. A core modular text for undergraduate courses on International Business. Also appropriate as a supplementary reading on equivalent courses in Europe and on MBA programmes.
Table of Contents
*Introduction to International Business. *Internationalisation Process. *International Business: Theory and Practice. *International Business: Institutions and Markets. *The Political and Legal Environment. *International Social-Cultural Environment. *International Ethical and Ecological Environment. *International Economic and Technological Environment. *International Strategic Issues. *International Human Resource Management. *International Marketing. *International Accounting and Finance. *International Operations Management and Logistics. *Answers and Responses. *References
by "Nielsen BookData"