Relationship fundraising : a donor-based approach to the business of raising money
著者
書誌事項
Relationship fundraising : a donor-based approach to the business of raising money
（The Jossey-Bass nonprofit and public management series）
Jossey-Bass, c2002
2nd ed.
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注記
Previous ed.: London : White Lion in association with the International Fund Raising Group, 1992
Includes bibliographical references and index
内容説明・目次
内容説明
Internationally acclaimed fund raising consultant, Ken Burnett has completely revised and updated his classic book "Relationship Fundraising", to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to implement creative approaches to relationship-building fundraising. It shows how to avoid common fundraising errors and pitfalls; apply the vital ingredients for fundraising success; build good relationships through marketing; achieve a greater understanding of their donors; communicate effectively with donors using direct mail, the press, television, the telephone, face-to-face contact, and more. It also prepares the readers for the challenges of twenty-first century fundraising.
目次
Foreword (Jennie Thompson).Preface to the Second Edition.Acknowledgments.The Author.1. Much More Than Raising Money.2. Proud to Be a Fundraiser.3. The Essence of Good Fundraising.4. The Vital Ingredients for Success.5. Understanding Your Donors.6. Learning from Recent Research.7. Avoiding Common Errors and Pitfalls.8. Building Better Friendships Through Marketing.9. Making and Keeping Friends.10. Keeping in Touch with Your Donors.11. Creative Approaches to Relationship Building.12. Bequest Marketing: The Last Great Fundraising Opportunity.13. Keeping Up with Change.14. Fundraising for the Twenty-First Century.Glossary.Bibliography.Index.
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