Au contraire! : figuring out the French
著者
書誌事項
Au contraire! : figuring out the French
（InterAct series / George W. Renwick, series editor）
Intercultural Press, c2001
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注記
Includes bibliographical references (p. 269-280) and index
内容説明・目次
内容説明
Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French? This work provides readers with the critical tools to effectively develop creative and appropriate responses to any situation, based on a deep understanding of unique cultural dynamics. There is also a quick and useful guide to social behaviour and etiquette, as well as professional guidelines for managers.
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