The marketing research process

Author(s)

• Wright, Len Tiu
• Crimp, Margaret

Bibliographic Information

The marketing research process

Len Tiu Wright and Margaret Crimp

Pearson Education, 2000

5th ed

Note

"Financial Times, Prentice Hall"--T.p.

Includes bibliographical references and index

Details

• NCID: BA59579857
• ISBN:
  • 0130117536
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow ; Tokyo
• Pages/Volumes: xxv, 469 p.
• Size: 25 cm