International business : competing in the global marketplace

著者

書誌事項

International business : competing in the global marketplace

Charles W.L. Hill

Irwin/McGraw-Hill, c2003

4th ed., international ed

  • : [text]
  • : CD-ROM

大学図書館所蔵 件 / 全6件

この図書・雑誌をさがす

注記

"McGraw-Hill Higher Education, a division of The McGrow-Hill Companies" -- t.p. verso

Includes index

内容説明・目次

内容説明

Market-defining since it was first introduced, this book continues to set the standard for international business textbooks. Charles Hill's reputation as a leading thinker and actor in the international arena precedes him, and he is regularly asked to explain world economic events on national public radio. His expertise lends itself to a book that is thorough and up-to-date. Because many issues in international business are complex, they necessitate exploration of pros and cons of economic theories, government policies, business strategies and organizational structures. The author challenges the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the subject is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

「Nielsen BookData」 より

詳細情報

ページトップへ