An investigation of the current practice of relationship marketing programs within professional baseball clubs in major league baseball through a content analysis
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An investigation of the current practice of relationship marketing programs within professional baseball clubs in major league baseball through a content analysis
UMI Dissertation Services, 1999
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Note
Bibliography: p. [132]-145
Reprint of the author's thesis (Ed. D.)--University of Northern Colorado, 1999
UMI number: 9927739
