The marketing game! : with student CD-ROM

Bibliographic Information

The marketing game! : with student CD-ROM

Charlotte H. Mason, William D. Perreault, Jr

McGraw-Hill/Irwin, c2002

3rd ed

  • : package
  • [Student's text]
  • Instructor's manual

Other Title

Instructor's manual to accompany the marketing game!

Available at  / 7 libraries

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Note

Instructor and student software and digital resources: requires Microsoft Windows 95/NT/98/2000/ME, 3MB of free RAM. Tutorials require a multi-media PC (with sound) and CD-drive. TMGftp requires an Internet connection

Includes the TMGPlan software for preparing an electronic version of the marketing plan decisions form

Includes index

Details

  • NCID
    BA59627541
  • ISBN
    • 0072514078
    • 9780256139884
    • 025613989X
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    2 v.
  • Size
    28 cm.
  • Attached Material
    1 computer optical disc (4 3/4 in.)
  • Classification
  • Subject Headings
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