The marketing game! : with student CD-ROM

著者

• Mason, Charlotte H.
• Perreault, William D.

書誌事項

The marketing game! : with student CD-ROM

Charlotte H. Mason, William D. Perreault, Jr

McGraw-Hill/Irwin, c2002

3rd ed

• : package
• [Student's text]
• Instructor's manual

タイトル別名

Instructor's manual to accompany the marketing game!

注記

Instructor and student software and digital resources: requires Microsoft Windows 95/NT/98/2000/ME, 3MB of free RAM. Tutorials require a multi-media PC (with sound) and CD-drive. TMGftp requires an Internet connection

Includes the TMGPlan software for preparing an electronic version of the marketing plan decisions form

Includes index

詳細情報

• NII書誌ID(NCID): BA59627541
• ISBN:
  • 0072514078
  • 9780256139884
  • 025613989X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: 2 v.
• 大きさ: 28 cm.
• 付属資料: 1 computer optical disc (4 3/4 in.)
• 分類:
  • LCC : HF5415.135
  • DC20 : 658.8/02
• 件名:
  • LCSH : Marketing -- Decision making
  • LCSH : Management games