Applications in basic marketing : clippings from the popular business press
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Bibliographic Information
Applications in basic marketing : clippings from the popular business press
McGraw-Hill/Irwin, c2002
2001-2002 ed
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Description and Table of Contents
Description
A set of market clippins from popular business publications, developed to accompany the "Basic Marketing" and "Essentials of Marketing" texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.
by "Nielsen BookData"