Managerial economics : economic tools for today's decision makers
著者
書誌事項
Managerial economics : economic tools for today's decision makers
Prentice Hall, c2003
4th ed., international ed
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注記
Previous ed.: 2000
Includes bibliographical references and index
内容説明・目次
内容説明
For upper-level undergraduate and first year MBA courses in Managerial Economics in departments of Economics and Finance.
This text features a running case study that explores the decision-making processes of managers within Global Foods, a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economics and real business situations.
目次
1. Introduction.
2. The Firm and Its Goals.
3. Supply and Demand.
4. Demand Elasticity.
5. Demand Estimation.
6. Forecasting.
7. The Theory and Estimation of Production.
8. The Theory and Estimation of Cost.
9. Pricing and Output Decisions: Perfect Competition and Monopoly.
10. Pricing and Output Decisions: Monopolistic Competition and Oligopoly.
11. Special Pricing Practices.
12. Economic Decision Making in the 21st Century: The "Old" Economics of the "New Economy."
13. Capital Budgeting.
14. Risk and Uncertainty.
15. Government and Industry: Challenges and Opportunities for Today's Managers.
16. Managerial Economics in Action: The Case of the Semiconductor Industry.
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