Living corporate citizenship : strategic routes to socially responsible business
著者
書誌事項
Living corporate citizenship : strategic routes to socially responsible business
Financial Times Prentice Hall, 2003
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注記
Another authors: Ruth Thomas, Deborah Leipziger and Gill Coleman
Include index
内容説明・目次
内容説明
Corporate Citizenship matters. It is no longer just a moral imperative - it is now smart business. Investors, consumers, employees and communities are demanding Capitalism with a Human Face - it is time to deliver some corporate soul. Companies have responded with a new way of talking about business, but is this just a facade, behind which nothing has changed? Living Corporate Citizenship discusses these issues and examines the impact of eight major social responisibility codes, including the UN Global Compact. "There is money to be made from socially responsible and environmentally sustainable business, not just through engaging in PR gloss but through business innovation and creativity." Living Corporate Citizenship, p 11
目次
Introduction 1: Living Corporate Citizenship 2: From Corporate Social Responsibility to Corporate Citizenship 3: The Boundaries of Corporate Citizenship 4: Corporate Citizenship & NGO's 5: Voluntary Corporate Citizenship Initiatives: The Global Eight 6: The UN Global Compact 7: Company Engagement: Lessons in Learning 8: The Future Appendix 1: Examples of Learning From Nine Selected Company submissions to the UN Global Compact Appendix 2: Recommended reading Appendix 3: Contacts.
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