Introduction to mass communication : media literacy and culture
著者
書誌事項
Introduction to mass communication : media literacy and culture
Mayfield Pub., 2001
2001 update
- pbk.
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 499-503) and index
内容説明・目次
内容説明
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
「Nielsen BookData」 より
