The complete MBA for dummies
著者
書誌事項
The complete MBA for dummies
(--For dummies)
Wiley, c2000
- タイトル別名
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The complete MBA for dummies : get up to speed on MBA basics : without spending $40000 and two years in school
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
"Includes tips from the world's best business schools" -- on cover.
内容説明・目次
内容説明
If you work in a business, a nonprofit organization, or for the government, chances are you've considered getting a Masters of Business Administration (MBA) degree. If you want to get ahead in your organization or just do a better job, obtaining an MBA is one of the best ways to do just that. But is it the degree that makes a difference, or is there something else at work here? Although that piece of paper with your name and the words "Masters of Business Administration" mean a lot, what's even more important are the things that you learn during the course of your MBA studies. The Complete MBA for Dummies is full of useful information, tips, and checklists that you can use to lead, manage, or participate at a high level of competence in any business. And if you already have your MBA, you'll find that this book is a handy refresher and reference that can be used wherever you go. Written in a fun, easy-to-access format, The Complete MBA for Dummi es presents and explains the very same information that you would encounter in a typical MBA program in any high-quality business school today.
Whether it's strategic planning, management, accounting, finance, marketing, negotiation, or any other core MBA topic, you'll find it here. For a fraction of the amount you would pay to get your MBA, this book provides you with an easily understandable road map to today's most innovative and effective business techniques and strategies, including how to: * Motivate employees and build great teams * Understand financial fundamentals * Create effective marketing plans * Come out ahead in negotiations * Examine management trends * Make the Internet work for you * Apply effective risk management techniques in business Business isn't just for managers anymore. The Complete MBA for Dummies provides you with the very best ideas, concepts, and tools taught in today's top business schools. Apply them, and you will see a noticeable difference in your everyday business dealings.
目次
- Introduction. PART I: The New, Improved World of Business. Chapter 1: If Your Business Hasn't Changed Lately, It Probably Should! Chapter 2: Information Technology: The New Competitive Advantage. Chapter 3: Global Business: Fun and Profit in Katmandu. Chapter 4: Look into Your Crystal Ball and Do Some Strategic Planning. PART II: Managing a Business in the New World. Chapter 5: Managing Is Hard
- Leading Is Even Harder. Chapter 6: Carrots and Sticks: The Ins and Outs of Motivating Employees. Chapter 7: Hiring and Firing: How to Get Good Employees and Keep Them. Chapter 8: One for All and All for One: Building Teams That Really Work. PART III: Money: What You Don't Know Will Hurt You. Chapter 9: All You Ever Wanted to Know about Accounting. Chapter 10: Working Your Way through Financial Statements. Chapter 11: Deciphering the Mysteries of Financial Planning and Analysis. Chapter 12: It Takes Money to Make Money. Chapter 13: Understanding Stocks and Bonds. PART IV: Marketing in the New World. Chapter 14: You Are Nothing Without a Customer. Chapter 15: Focusing Your Efforts with a Marketing Plan. Chapter 16: Does Anyone Really Pay Attention to Advertising and Promotion? Chapter 17: The New World of Selling. PART V: Other Important Stuff. Chapter 18: Manufacturing and Distribution: Technology Makes the Difference. Chapter 19: The Ins and Outs of Risk Management. Chapter 20: In Business, Everything Is a Negotiation. Chapter 21: Some Basic Entrepreneurial Economics. PART VI: The Part of Tens. Chapter 22: Ten Biggest Mistakes Managers Make. Chapter 23: Ten Creative Ways to Market Your Products and Services. Chapter 24: Ten Best Free Business Resources. Chapter 25: Ten Steps to Improve Your Cash Flow - Now! Index. Book Registration Information.
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