The management of intangibles : the organisation's most valuable assets
著者
書誌事項
The management of intangibles : the organisation's most valuable assets
（Routledge advances in management and business studies, 16）
Routledge, 2003
大学図書館所蔵 全25件
注記
Bibliography: p. [300]-312
Includes index
内容説明・目次
内容説明
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
目次
1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL (R) Approach 11. Reporting and Managing Intangibles: the Policy Agenda
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