Marketing research that won't break the bank : a practical guide to getting the information you need
著者
書誌事項
Marketing research that won't break the bank : a practical guide to getting the information you need
（The Jossey-Bass nonprofit and public management series）
Jossey-Bass, c2002
2nd ed
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注記
"The second edition of Cheap but good marketing reseach, prepared with the assistance of the Academy for Educational Development"
Includes bibliographical references (p. 261-268) and index
