Marketing research that won't break the bank : a practical guide to getting the information you need

Author(s)

• Andreasen, Alan R.
• Smith, William A.

Bibliographic Information

Marketing research that won't break the bank : a practical guide to getting the information you need

Alan R. Andreasen ; foreword by William A. Smith

（The Jossey-Bass nonprofit and public management series）

Jossey-Bass, c2002

2nd ed

Note

"The second edition of Cheap but good marketing reseach, prepared with the assistance of the Academy for Educational Development"

Includes bibliographical references (p. 261-268) and index

Details

• NCID: BA59884260
• ISBN:
  • 0787964190
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco, Calif.
• Pages/Volumes: xxv, 277 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.83
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA34260979