The global business game : a strategic management and international business simulation : player's manual
Author(s)
Bibliographic Information
The global business game : a strategic management and international business simulation : player's manual
Thomson/South-Western, c2003
2e
- : package
- Other Title
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The global business game, release 2.0 : a strategic management & international business simulation : player's manual
Available at 3 libraries
Note
2nd ed. of: The global business game. c2000
Includes index
Description and Table of Contents
Description
The Global Business Game: A Simulation in Strategic Management and International Business puts students in control of a television set manufacturing company that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. Players must make decision that affect product quality, shareholder value, profitability and more. The CD-ROM based game is cross-functional covering all areas found in the business school's core curriculum, with specific chapters devoted to marketing, operations management and accounting/finance. The Global Business Game is an adventure in strategic management and international business that will challenge the learner and serve them for years to come as they practice in the new-world economy.
by "Nielsen BookData"