The idea of political marketing

Author(s)

• O'Shaughnessy, Nicholas J.
• Henneberg, Stephan C. M.

Bibliographic Information

The idea of political marketing

Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor

（Praeger series in political communication）

Praeger, 2002

Note

Bibliography: p. [221]-241

Includes index

Details

• NCID: BA59917880
• ISBN:
  • 0275975959
• LCCN: 2001054594
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn. ; London
• Pages/Volumes: xx, 258 p.
• Size: 25 cm
• Classification:
  • DC21 : 324.7
• Subject Headings:
  • LCSH : Campaign management
  • LCSH : Marketing -- Political aspects
• Parent Bibliography ID:
  • BA10945655