The idea of political marketing
著者
書誌事項
The idea of political marketing
(Praeger series in political communication)
Praeger, 2002
大学図書館所蔵 全5件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Bibliography: p. [221]-241
Includes index
内容説明・目次
内容説明
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.
Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics.
As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.
目次
Introduction Considerations on Market Analysis for Political Parties by Patrick Butler and Neil Collins Social-Psychological, Economic and Marketing Models of Voting Behavior Compared by John Bartle and Dylan Griffiths Market Analogies: The Marketing of Labor and the Origins of New Labor by John Bartle Kirchheimer's Catch-All Party: A Re-Interpretation in Marketing Terms by Stefan Eghbalian and Stefan Henneberg Understanding Political Marketing by Stefan Henneberg Conceptualizing Political Marketing: A Framework for Election Campaign Analysis by Dominic Wring Political Marketing and the Aestheticization of Politics: Modern Politics and Post-Modern Trends by Barrie Axford and Richard Huggins The Marketing of Political Marketing by Nicholas O'Shaughnessy
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