Fundraising on the Internet : the ePhilanthropyFoundation.Org's guide to success online
著者
書誌事項
Fundraising on the Internet : the ePhilanthropyFoundation.Org's guide to success online
(The Jossey-Bass nonprofit and public management series)
Jossey-Bass, c2002
2nd ed
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.
目次
Preface--The Internet Evolution: Online Fundraising Works (Paulette V. Maehara, CFRE).
Introduction--Five Years of Online Fundraising (Nick Allen).
The Contributors.
PART ONE: The Big Picture.
1. Building Trust Online (Ted Hart and Michael Johnston).
2. The Ethics of Online Fundraising (Lisa Aramony).
3. The Emerging Gold Standard of Integrated Fundraising (Mal Warwick).
4. Promoting Your Organization Online (Michael Cervino).
5. Evaluating Online Fundraising Success (Michael Johnston).
6. Regulating Online Fundraising (Michael Johnston).
PART TWO: Online Fundraising Fundamentals.
7. Recruiting New Donors Online (Nick Allen).
8. Renewing Donors Online (Brian Murrow).
9. E-Mail Campaigns and E-Newsletters (Tom Watson).
10. Managing Special Events Online (Aleta Jeffress and Phil Richmond).
11. Donor-Advised Funds Online (Eric Lee Smith).
12. Online Strategies for Foundations and Grantseekers (Martin Schneiderman).
13. Using the Internet for Planned Giving (Lee Hoffman and Ted Hart).
PART THREE: Technology and Your Organization.
14. Electronic Prospect Research (Jim McGee and Ted Hart).
15. Recruiting, Retaining, and Organizing Volunteers Online (John Parke and Ted Hart).
16 Raising Money Online for Multilevel Organizations (Alison Li).
PART FOUR: Tapping into Outside Resources.
17. Managing Donor Data Online (Jay B. Love).
18. ePhilanthropy and Donor Management Systems (Shaun Sullivan).
19. Faster, Cheaper, Better: Internet Outsourcing to Boost Your Online Presence (George Irish and Ken Weber).
PART FIVE: Beyond the Basics.
20. Web Site Content: Keep Them Coming Back (Laura Kujawski).
21. Dos and Don'ts of Web Design (Shirley Sexton and Steve Love).
22. Viral Marketing (Eric Lee Smith).
23. How Nonprofits Can Harness Technology to Build One-to-One Relationships (Shirley Sexton).
24. New Paths to Giving Through Charity Portals (George Irish)
25. Building Your Base Through Advocacy Campaigns (Michael Stein).
Case Studies.
1. Comic Relief: Red Nose Day (Graham Francis).
2. Harvard and Wake Forest Universities (Todd Cohen).
3. The Heifer Project International (Commerce One).
4. Stanford University (Jerold Pearson).
Resources.
A. ePhilanthropy Code of Ethical Online Philanthropic Practices (ePhilanthropyFoundation.Org).
B. Ten Rules of ePhilanthropy Every Nonprofit Should Know (ePhilanthropy Foundation.Org).
C. Web Hosting (Ken Weber and George Irish).
D. Tips for Creating Effective Vendor Contracts (Ken Weber and George Irish).
E. APRA Code of Ethics (Association of Professional Research for Advancement).
F. Using E-Mail Effectively (ePhilanthropyFoundation.Org).
G. The Gilbert E-Mail Manifesto (Michael Gilbert).
ePhilanthropyFoundation's Glossary of Terms.
Index.
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