50+ marketing : marketing, communicating and selling to the over 50s generations

著者

• Tréguer, Jean-Paul

書誌事項

50+ marketing : marketing, communicating and selling to the over 50s generations

Jean-Paul Tréguer

Palgrave, c2002

• : hardcover

タイトル別名

Fifty+ marketing : marketing, communicating and selling to the over 50s generations

注記

Includes index

詳細情報

• NII書誌ID(NCID): BA60141933
• ISBN:
  • 0333984129
• LCCN: 2002072505
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xx, 172 p.
• 大きさ: 25 cm
• 分類:
  • DC21 : 658.8/0084/4
  • LCC : HF5415
• 件名:
  • LCSH : Market segmentation
  • LCSH : Marketing
  • LCSH : Middle aged consumers -- Attitudes
  • LCSH : Aged consumers -- Attitudes
  • LCSH : Marketing -- United States
  • LCSH : Middle aged consumers -- United States -- Attitudes
  • LCSH : Aged consumers -- United States -- Attitudes