Kellogg on integrated marketing : the Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University

Author(s)

• Iacobucci, Dawn
• Calder, Bobby
• J.L. Kellogg Graduate School of Management
• Medill School of Journalism. Faculty of Integrated Marketing Communications

Bibliographic Information

Kellogg on integrated marketing : the Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University

Dawn Iacobucci and Bobby Calder, editors

J. Wiley, c2003

Note

Includes bibliographical references and index

Details

• NCID: BA60175786
• ISBN:
  • 0471204765
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken
• Pages/Volumes: xxi, 314 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing