Kellogg on integrated marketing : the Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University

著者

• Iacobucci, Dawn
• Calder, Bobby
• J.L. Kellogg Graduate School of Management
• Medill School of Journalism. Faculty of Integrated Marketing Communications

書誌事項

Kellogg on integrated marketing : the Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University

Dawn Iacobucci and Bobby Calder, editors

J. Wiley, c2003

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA60175786
• ISBN:
  • 0471204765
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken
• ページ数/冊数: xxi, 314 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 658.8
• 件名:
  • LCSH : Marketing