The international handbook of market research techniques

Author(s)

• Birn, Robin

Bibliographic Information

The international handbook of market research techniques

edited by Robin J Birn

Kogan Page, 2002

2nd ed

• : pbk

Note

"First published in 1999 as A handbook of market research techniques. Second edition published in 2000 as The handbook of international market research techniques. First published in paperback in 2002 as The international handbook of market research techniques"--T.p. verso

Includes index

Details

• NCID: BA60212703
• ISBN:
  • 0749438657
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxvi, 594 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.83
• Subject Headings:
  • LCSH : Marketing research -- Methodology