Marketing research : the impact of the Internet

Author(s)

• McDaniel, Carl D.
• Gates, Roger H.

Bibliographic Information

Marketing research : the impact of the Internet

Carl McDaniel, Jr., Roger Gates

John Wiley & Sons, c2002

5th ed

• : hbk

Note

Rev. ed. of: Contemporary marketing research. 4th. c1999 --T.p. verso

Bibliography: p. 26-36 of 3rd group

Includes index

Details

• NCID: BA60223889
• ISBN:
  • 047000357X
• LCCN: 2001020090
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxii, 682, 36, 9 p.
• Size: 27 cm.
• Attached Material: 1 CD-ROM (4 3/4 in.)
• Classification:
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research