B2B : how to build a profitable e-commerce strategy
著者
書誌事項
B2B : how to build a profitable e-commerce strategy
Perseus, c2002
[revised and updated ed]
- : pbk
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注記
"Revised and updated with a new preface by the author" -- cover
Includes bibliographical references and index
内容説明・目次
内容説明
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
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