B2B : how to build a profitable e-commerce strategy
Author(s)
Bibliographic Information
B2B : how to build a profitable e-commerce strategy
Perseus, c2002
[revised and updated ed]
- : pbk
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Note
"Revised and updated with a new preface by the author" -- cover
Includes bibliographical references and index
Description and Table of Contents
Description
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
by "Nielsen BookData"