Advertising, promotion and supplemental aspects of integrated marketing communications

Author(s)

• Shimp, Terence A.

Bibliographic Information

Advertising, promotion and supplemental aspects of integrated marketing communications

Terence A. Shimp

South-Western , Thomson Learning, c2003

6th ed

Note

5th ed. : Fort Worth, Tex. : Dryden, c2000

includes indexes

Details

• NCID: BA60280237
• ISBN:
  • 0030352711
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio,London
• Pages/Volumes: xxi, 650 p.
• Size: 29 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Sales promotion
  • LCSH : Communication in marketing
  • LCSH : Advertising