Media literacy : an instructor's manual
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Bibliographic Information
Media literacy : an instructor's manual
Praeger, 2001
2nd ed
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Note
"This Instructor's manual is intended for use with Art Silveblatt, Media literacy : keys to interpreting meidia messages, ISBN:0275967271(hbk.), 027596728X(pbk.)" -- T.p. verso
Description and Table of Contents
Description
This second edition provides new concepts and insights into media literacy and updates previous examples and discussions. As with the first edition, Part One provides a theoretical framework for the critical analysis of media text. Part Two invites students to apply the methodological framework to a variety of media formats. In addition to the formats included in the first edition--journalism, advertising and American political communications--this section includes a new chapter of interactive media. Part Three considers issues in media communication, such as violence in the media, media and children, media and social change and global communications.
Ideal for college courses focusing on the topic of media literacy, this text can also be adopted as the primary text in several media-related courses, such as media criticism, media research, Introduction to Mass Communications, Media and Society, media seminars, and education courses in communications, langauge arts, or social studies.
Table of Contents
Preface Introduction in Media Literacy Keys to Interpreting Media Messages Process Context Framework Production Values Media Formats Print Journalism Advertising American Political Communications Interactive Media Issues and Outcomes Issues in Media Communication Outcomes Glossary Index
by "Nielsen BookData"