Corporate diplomacy : the strategy for a volatile, fragmented business environment
Author(s)
Bibliographic Information
Corporate diplomacy : the strategy for a volatile, fragmented business environment
Wiley, c2003
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Note
Includes bibliographical references (p. [293]) and index
Description and Table of Contents
Description
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Table of Contents
Acknowledgments. Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World - Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to the Present Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
Corporate Communication.
"Suits" amd "Sandals": Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I - Business Case vs. Business Ethics.
Appendix II - Relevant IMD Case Studies.
Further Reading.
Index.
by "Nielsen BookData"