Corporate diplomacy : the strategy for a volatile, fragmented business environment

著者

• Steger, Ulrich
• Burgmans, Antony

書誌事項

Corporate diplomacy : the strategy for a volatile, fragmented business environment

Ulrich Steger ; with a foreword by Antony Burgmans

Wiley, c2003

注記

Includes bibliographical references (p. [293]) and index

内容説明・目次

内容説明

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

目次

Acknowledgments. Foreword by Antony Burgmans (Unilever). Preface. Introduction and Overview. The Tangled World - Trends and Countertrends. The Players in the Global Village. How Business Has Managed Non-Market Interactions up to the Present Day. Detecting and Preventing Trouble Ahead. Making Corporate Diplomacy Happen. Corporate Communication. "Suits" amd "Sandals": Balancing Conflict and Co-operation. Learning from Three Reference Examples. Appendix I - Business Case vs. Business Ethics. Appendix II - Relevant IMD Case Studies. Further Reading. Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA60354785
• ISBN:
  • 0470848901
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chichester
• ページ数/冊数: xvi, 304 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 658.4056
• 件名:
  • LCSH : Crisis management
  • LCSH : Corporations -- Public relations
  • LCSH : International business enterprises -- Management
  • LCSH : Leadership -- Moral and ethical aspects
  • LCSH : Social responsibility of business