Managerial economics
著者
書誌事項
Managerial economics
Wiley, c2003
4th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The right economic tools to make the right business decisions! In today's highly competitive business environments, managers must be able to make increasingly complex decisions - decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions. That's why William F. Samuelson and Stephen G. Mark's Fourth Edition of "Managerial Economics" illustrates the central problems you're likely to face as a manager, provides the economic analysis techniques you need to guide your decisions, and shows how these techniques are used by practicing managers. Updated with modern management techniques, Fourth Edition features many revised applications, and new and expanded coverage of game theory, decision making under uncertainity, international topics, e-commerce, and the Internet.
This book features: managerial decision making is emphasized and woven throughout every chapter in the book; real-world applications throughout the text challenge you to ponder possible choices; end-of-chapter spreadsheet problems offer a powerful way of portraying economic decisions and finding optimal solutions without a large investment in calculus methods; shows how to use game theory to analyze the firm's strategic choices; explains how to use decision trees to structure decisions in highrisk environments; includes expanded coverage of international topics and applications; and e-commerce applications appear throughout the text.
目次
Chapter 1. Introduction to Economic Decision Making. SECTION I: DECISIONS WITHIN FIRMS. Chapter 2. Optimal Decisions Using Marginal Analysis. Chapter 3. Demand Analysis and Optimal Pricing. Chapter 4. Estimating Demand. Chapter 5. Forecasting. Chapter 6. Production. Chapter 7. Cost Analysis. SRECTION II: COMPETING WITHIN MARKETS. Chapter 8. Perfect Competition. Chapter 9. Monopoly. Chapter 10. Oligopoly. Chapter 11. Game Theory and Competitive Strategy. Chapter 12. Regulation, Public Goods, and Benefit--Cost Analysis. SECTION III: DECISION--MAKING APPLICATIONS. Chapter 13. Decision Making Under Uncertainty. Chapter 14. The Value of Information. Chapter 15. Asymmetric Information and Organizational Design. Chapter 16. Bargaining and Negotiation. Chapter 17. Auctions and Competitive Bidding. Chapter 18. Linear Programming. Chapter 19. Capital Budgeting. Answers to Odd--Numbered Questions. Index.
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