Managerial economics
Author(s)
Bibliographic Information
Managerial economics
Wiley, c2003
4th ed
Available at 7 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
The right economic tools to make the right business decisions! In today's highly competitive business environments, managers must be able to make increasingly complex decisions - decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions. That's why William F. Samuelson and Stephen G. Mark's Fourth Edition of "Managerial Economics" illustrates the central problems you're likely to face as a manager, provides the economic analysis techniques you need to guide your decisions, and shows how these techniques are used by practicing managers. Updated with modern management techniques, Fourth Edition features many revised applications, and new and expanded coverage of game theory, decision making under uncertainity, international topics, e-commerce, and the Internet.
This book features: managerial decision making is emphasized and woven throughout every chapter in the book; real-world applications throughout the text challenge you to ponder possible choices; end-of-chapter spreadsheet problems offer a powerful way of portraying economic decisions and finding optimal solutions without a large investment in calculus methods; shows how to use game theory to analyze the firm's strategic choices; explains how to use decision trees to structure decisions in highrisk environments; includes expanded coverage of international topics and applications; and e-commerce applications appear throughout the text.
Table of Contents
Chapter 1. Introduction to Economic Decision Making. SECTION I: DECISIONS WITHIN FIRMS. Chapter 2. Optimal Decisions Using Marginal Analysis. Chapter 3. Demand Analysis and Optimal Pricing. Chapter 4. Estimating Demand. Chapter 5. Forecasting. Chapter 6. Production. Chapter 7. Cost Analysis. SRECTION II: COMPETING WITHIN MARKETS. Chapter 8. Perfect Competition. Chapter 9. Monopoly. Chapter 10. Oligopoly. Chapter 11. Game Theory and Competitive Strategy. Chapter 12. Regulation, Public Goods, and Benefit--Cost Analysis. SECTION III: DECISION--MAKING APPLICATIONS. Chapter 13. Decision Making Under Uncertainty. Chapter 14. The Value of Information. Chapter 15. Asymmetric Information and Organizational Design. Chapter 16. Bargaining and Negotiation. Chapter 17. Auctions and Competitive Bidding. Chapter 18. Linear Programming. Chapter 19. Capital Budgeting. Answers to Odd--Numbered Questions. Index.
by "Nielsen BookData"