A century of American icons : 100 products and slogans from the 20th-century consumer culture

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A century of American icons : 100 products and slogans from the 20th-century consumer culture

edited by Mary Cross

Greenwood Press, 2002

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"An Oryx book"

Includes bibliographical references (p. [217]-220) and index

内容説明・目次

内容説明

Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products-ten per decade-that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols. A unique format provides glimpses into American popular culture from each decade in the century. In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising-and how those perceptions changed from 1900 to 2000. A-Z entries for each decade include bibliographic information on the product, as well as vivid illustrations showing the visual evolution of advertising icons and strategies throughout the century.

目次

The Product as Icon Icons of the 1900s Icons of the 1910s Icons of the 1920s Icons of the 1930s Icons of the 1940s Icons of the 1950s Icons of the 1960s Icons of the 1970s Icons of the 1980s Icons of the 1990s Selected Bibliography Index

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