Consumers

Author(s)

• Arnould, Eric J.
• Price, Linda
• Zinkhan, George M. (George Martin)

Bibliographic Information

Consumers

Eric Arnould, Linda Price, George Zinkhan

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill, c2002

1st ed

• : [hbk.]

Note

Includes bibliographical references and indexes

Details

• NCID: BA60422353
• ISBN:
  • 0256133603
• LCCN: 00066436
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xviii, 750 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.32
  • DC21 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumer behavior -- United States
• Parent Bibliography ID:
  • BA34788937