Consumers
著者
書誌事項
Consumers
（Irwin/McGraw-Hill series in marketing）
McGraw-Hill, c2002
1st ed
- : [hbk.]
大学図書館所蔵 全4件
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.
「Nielsen BookData」 より