Wireless horizon : strategy and competition in the worldwide mobile marketplace
著者
書誌事項
Wireless horizon : strategy and competition in the worldwide mobile marketplace
AMACOM, c2003
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注記
Bibliography: p. 447-487
Includes index
内容説明・目次
内容説明
"Mobile communications and the wireless web are not just conveniences or curiosities - they are the harbingers of a fast - approaching sea change in the way information moves. Destined to be as fundamental to business and social interaction as the personal computer or even the telephone, these technologies and the companies that develop them have become the basis for an entirely redefined industry economy. "Wireless Horizon" is the first book to chronicle the strategy and competition for leadership in the evolving wireless economy. Featuring an in-depth look at the key drivers of the mobile internet, the author presents the histories, strategies, and technologies of industry giants like Ericsson, Nokia, Motorola, AT&T Wireless, Verizon, NTT DoCoMo, China Telecom, and others. With a look into the future of wireless applications, mobile content, and m - commerce, this book offers not only a clear assessment of the communications industry but also excellent lessons in strategic thinking, financial approach, public policy, and business planning."
目次
Part One: Global Leverage: Drivers of Mobile Business 1. Chasing the Global Frontier 2. Globalization of Standards 3. From National to Worldwide Markets Part Two: The Geography: Eclipse of Monopolies, Rise of Worldwide Clusters 4.The Pre-Cellular Era: From Marconi to U.S. Leadership 5.The 1G Era: U.S. Erosion 6.The 2G Era: Nordic Pioneers 7.The 3G Era: Japan and Globalization 8.The Future: The China Card Part Three: The Business: Toward Competition and Globalization9. Globalization of Organizational Capabilities 10. Motorola: The Crumbling of the Multinational 11. Ericsson: The Switching Giant 12. Nokia's Global Focus 13. Qualcomm: Redefining the Rules 14. Enablers 15. Mobile Services Part Four: Mobility and Future 16. Globalization of Innovation 17. Mobile Valuations Glossary
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