Conducting research surveys via e-mail and the Web

書誌事項

Conducting research surveys via e-mail and the Web

Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott

Rand, c2002

大学図書館所蔵 件 / 6

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注記

"MR-1480."

Includes bibliographical references (p. 113-118).

内容説明・目次

内容説明

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

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