Managerial economics
Author(s)
Bibliographic Information
Managerial economics
McGraw-Hill/Irwin, c2002
7th, International ed
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Description
This book teaches students how to use microeconomic theory to analyse business decisions. In a clear and engaging writing style, the seventh edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigour. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernised.
Table of Contents
Part 1. Some Preliminaries. 1. Managers, Profits and Markets. 2. Demand, Supply and Market Equilibrium. 3. Elasticity and Demand. 4. Theory of Optimization. 5. Basic Estimation Techniques. Part 2. Demand Analysis. 6. Consumer Behavior. 7. Empirical Demand Analysis. 8. Demand Forecasting. Part 3. Production and Cost Analysis. 9. Production and Cost in the Short Run. 10. Production and Cost in the Long Run. 11. Empirical Analysis of Production and Cost. Part 4. Profit-Maximization in Various Market Structures. 12. Managerial Decisions in Competitive Markets. 13. Managerial Decisions for Firms with Market Power. 14. Strategic Decision Making in Oligopoly. 15. Coorperation in Oligopoly Markets. 16. Multiple Plants, Markets and Products. Part 6. Risk and Uncertainty. 17. Decisions Under Risk and Uncertainty. 18. Investment Decisions. Appendix. Statistical Tables. Answers to Technical Problems. Index.
by "Nielsen BookData"