Managerial economics
著者
書誌事項
Managerial economics
McGraw-Hill/Irwin, c2002
7th, International ed
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注記
Includes index
内容説明・目次
内容説明
This book teaches students how to use microeconomic theory to analyse business decisions. In a clear and engaging writing style, the seventh edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigour. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernised.
目次
Part 1. Some Preliminaries. 1. Managers, Profits and Markets. 2. Demand, Supply and Market Equilibrium. 3. Elasticity and Demand. 4. Theory of Optimization. 5. Basic Estimation Techniques. Part 2. Demand Analysis. 6. Consumer Behavior. 7. Empirical Demand Analysis. 8. Demand Forecasting. Part 3. Production and Cost Analysis. 9. Production and Cost in the Short Run. 10. Production and Cost in the Long Run. 11. Empirical Analysis of Production and Cost. Part 4. Profit-Maximization in Various Market Structures. 12. Managerial Decisions in Competitive Markets. 13. Managerial Decisions for Firms with Market Power. 14. Strategic Decision Making in Oligopoly. 15. Coorperation in Oligopoly Markets. 16. Multiple Plants, Markets and Products. Part 6. Risk and Uncertainty. 17. Decisions Under Risk and Uncertainty. 18. Investment Decisions. Appendix. Statistical Tables. Answers to Technical Problems. Index.
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