Best practice cases in branding : lessons from the world's strongest brands
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Bibliographic Information
Best practice cases in branding : lessons from the world's strongest brands
（Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller）
Prentice Hall, c2003
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A separate casebook of 2nd ed. of "Strategic brand management : building, measuring, and managing brand equity"
Includes bibliographical references