Giants of enterprise : seven business innovators and the empires they built
著者
書誌事項
Giants of enterprise : seven business innovators and the empires they built
HarperCollins, 2001
1st ed
- hc
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注記
Includes bibliographical references and index.
内容説明・目次
内容説明
With the depth and clarity of a master, Richard S Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: George Eastman and his invention of the Kodak camera Thomas Watson of IBM Henry Ford and his automobile Charles Revlon and his use of television advertising to drive massive sales for Revlon Robert N Noyce, co-inventor of the integrated circuit and founder of Intel Andrew Carnegie and steel empire Sam Walton and his unprecedented retail machine Wal-mart Each of the seven titans profiled used their technological innovations to build great companies and amass great fortunes. In GIANTS OF ENTERPRISE, Tedlow explains how these men met seemingly impossible business challenges, mastered their innovations, and took them to stratospheric new heights of success - inspiring, entertaining reading for business innovators and history afficionados alike.
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