And now a few laughs from our sponsor : the best of fifty years of radio commercials

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And now a few laughs from our sponsor : the best of fifty years of radio commercials

Larry Oakner

Wiley, c2002

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注記

Includes bibliographical references and index

One CD-ROM in pocket attached to inside back cover

内容説明・目次

内容説明

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced.

目次

  • Preface: When I First Tuned In
  • Acknowledgements.Introduction: Laughter Is Good for Business.When Advertising First Got Funny. Piel's Beer: The Fresh and Timely Humor of Bob and Ray.Contadina Tomato Paste: Stan Freberg Takes Comedy Seriously
  • Bell Brand Potato Chips: Mal Sharpe's Interviews Are Fresh, Crisp, and Yummy
  • Blue Nun Wine: Stiller and Meara Give a Product a Personality
  • Time Magazine: Dick and Bert Showcase Fanatical Devotion
  • Laughing Cow Cheese: Joy Golden Writes the Way People Really Talk
  • Molson Beer: Anne Winn and Garrett Brown Understand Good Timing
  • Motel 6: The Richards Group Leaves a Light On for the Brand
  • Ortho Antstop Fire Ant Killer: Radio Savant Goes Straight for the Announcer
  • Have You Heard the Latest?: The Fundamentals of Radio's Future
  • Bibliography
  • Contacts
  • CD Tracks and Credits
  • Index
  • About the CD-ROM
  • About the Author

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