Adventures in misplaced marketing

Author(s)

• Rotfeld, Herbert Jack

Bibliographic Information

Adventures in misplaced marketing

Herbert Jack Rotfeld

Quorum Books, 2001

Note

Includes bibliographical references and index

Details

• NCID: BA6054876X
• ISBN:
  • 1567203523
• LCCN: 2001019869
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xii, 233 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Consumer behavior